Great content is a lead magnet. However, connecting with your leads when they engage with your content is a challenge. This is how we use our own product (and a few others) to engineer for timely interactions.
Continue reading “How we convert leads with Signalayer & Smooch”

Research shows that breaking down complexity helps to improve completion of tasks. Our brain looks for shortcuts to help move things along. When tasked with a complex decision we often experience increased cognitive load.  If the decision must be made quickly and the value isn’t clear we may want to walk away from it altogether.
Continue reading “Driving conversions with Multi-step campaigns”

Annoyance is a viable strategy to achieve conversion. It’s definitely not the most friendly one. The reason most of us are so averse to pop up ads is the predatory practices of delivery, not the content. No ad is evil by design. We need to work on delivery. Continue reading “People don’t hate popups, they hate irrelevance”

Tooltip has become Signalayer. We feel that this change better reflects what we do and the value we deliver to our customers.

At the core of Signalayer is the idea that great marketing is about communication. As consumers we want to learn about great, new products. The problem is that we are overwhelmed with offers that are irrelevant and untimely. Continue reading “Introducing Signalayer”